SportWest has as part of its strategic plan an objective to “recruit and retain quality people who are aligned to SportWest values”.  Those values include transparency, collaboration, leadership and respect.

For support on our project areas, please visit those pages of the website for project lead contact information.

Matt Fulton

CHIEF EXECUTIVE OFFICER

Matt is an experienced Chief Executive Officer, with a demonstrated history of working with diverse groups of stakeholders to deliver strategic outcomes that have a positive community impact. Having worked in large companies like Coca-Cola Amatil as well as within in the not-for-profit sector, Matt combines his diverse experiences and skillset to deliver key results, which is reflected in his proven track record in marketing, business strategy, stakeholder engagement, advocacy and leadership.

Matt is passionate about bringing the sporting sector together to harness the potential the industry has as a collective and is proud to lead an organisation that works to strengthen and support its members. 

On a personal level, Matt has a passion for the benefits that sport brings to communities and is an avid spectator and participant but more importantly, loves watching his family being involved in a range of sports.

  • Overall leadership of SportWest

Ashleigh Apps

CHIEF OPERATING OFFICER

Ashleigh has over 15 years experience working within the sport and recreation industry in WA. Her experience expands from Not-For-Profit state associations to professional sporting codes, creating a diversified skills set within commercial, strategic development, governance, human resources and executive leadership. 

Ashleigh’s passion is leading and inspiring teams, turning strategy into operations. She is a strong ambassador for the sport industry and in addition to has previously held the position of the Chair for the Women of Sport Network Advisory Group and current Deputy Chair with an Edith Cowan University Consultative Committee.

General Operations of SportWest

Any general enquiries can also be directed to Ash for assistance or direction to appropriate support.

Matt Bamford

MEMBER & PARTNERSHIPS MANAGER

Matt joined SportWest in February 2016. He was employed in touch football for 20 years – first as a community club administrator, through a development role for eight years, a state manager, before becoming part of Touch Football Australia’s senior leadership team for seven years. In that time, Matt oversaw staff across much of Australia and also played a key role in significant management and governance change in WA and nationally.

Matt graduated from the University of Canberra with a degree in Sports Administration and Sports Media, and followed this with a period working as the Capital Football (Soccer) Junior League Administrator in Canberra, with experience in sports management and delivery since 1995.  He also did a practicum placement with Swimming Australia during his final year at University.

  • General operational support and guidance for members, including link to member support services.
  • New membership enquiries.
  • Sponsorship enquiries.

Bronte Vause

COMMUNICATIONS MANAGER

Bronte commenced with SportWest in September 2022, as Marketing and Events Manager.

Bronte has a Bachelor of Commerce, Majoring in Event Management with Minors in Marketing and Graphic Design. She has been working in the Sports Industry in the Marketing and Events field for the past 5 years. She has a love for all things sport, and a passion for being creative.

  • Marketing and Communications
  • Media Enquiries
  • Sportsview
  • SportWest Website

Hannah Lawton

EVENTS MANAGER

Coming Soon!

  • General SportWest Event Enquries
  • WA Sport Awards

Seth Bolas

ADMINISTRATION COORDINATOR

Coming Soon

All SportWest Enquiries
Sport HQ Facility
Meeting Requests

Jasmine Cappellucci

GENERAL MANAGER - TRUE SPORT

Jasmine has over 15 years’ experience in the sport and recreation industry in WA, most notably with the Perth Wildcats and West Coast Eagles leading high-performing commercial and marketing teams. Jasmine holds a post-graduate degree in business management and is currently completing a Master of Business Administration. Jasmine is also accredited from the Australian Institute of Company Directors and holds a Certificate of Governance for Not-For-Profits from the Governance Institute of Australia. Jasmine has strong sporting sector experience including executive and board committee roles at State Sporting Associations; professional sporting teams and the Department of Local Government, Sport and Cultural Industries. She is skilled in commercial and community partnerships, contractual management, marketing strategy and execution, advertising, brand, corporate governance and project management. Her passion for the industry has seen her play, coach and officiate at state and competitive levels across a number of sports. Jasmine also volunteers on the Governance and Nominations Board Committee for Gymnastics Western Australia.

General True Sport Enquiries

Phoebe Brown

TRUE SPORT PROJECT COORDINATOR

Phoebe is a recent addition to the SportWest team, starting in March 2023. She has spent the last 10 years combining her passion for Events Management, Administration & Public Relations in the Tourism and Mining Sectors. Phoebe completed a Bachelor of Communications: Major in Public Relations, Minor in Mass Communications & English. After 6-year stint in Melbourne working in events, she made the move back to the West Coast. Phoebe can be found swimming or kicking the footy in her free time and is always keen for a chat.

  • General SportWest Enquires and Administration
  • General True Sport Enquiries

Abbey Grosse

CHILD SAFEGUARDING PROJECT LEAD

For the past two years, Abbey has been working in the NFP Community Sector focused on community engagement and upskilling local community members in peer-led support, facilitation, and leadership. Her lived experience in the WAIS and Intercollegiate sporting system has driven her to work in the local WA sporting space. Prior to completing her Master’s degree in International Relations and National Security, she completed her Bachelor’s degree at Loyola Marymount University in Los Angeles, majoring in Communications, minoring in Sport Comms and Public Relations.

True Sport Child Safeguarding Initiative

Caitlin Spencer

MENTAL HEALTH AND WELLBEING PROJECT LEAD

Having worked and volunteered across the University Sport, WA Cricket, Local Government and Community AFL/Netball landscapes within the past 12 years, Caitlin’s expertise lies in the inclusion in sport space. With a degree in Exercise, Health and Sport Science from UWA as well as a diploma of Remedial Massage, Caitlin gravitated towards supporting women and girls and marginalised communities in sport, in both volunteer and professional capacities.

Career highlights to date include the provision of sanitary disposal units in all City of Stirling community facilities, the White Pants Movement delivered by Cricket Australia, the inaugural Women’s Cricket League at WA Cricket, the inaugural WA Daughters and Dads Cricket Program, the inaugural Kids Sport Holiday Program (all abilities) at the Cockburn ARC and the first member-elected female on the Perth Football League Board.

True Sport Mental Health and Wellbeing Initiative

SportWest Partners